The Truvian Blog

The Coming of Age of Diagnostics (Biotech Showcase)

The Coming of Age of Diagnostics

January 22, 2021

Today, an estimated 70% of all medical decisions depend on lab tests for diagnosis or treatment. By allowing for early-stage interventions – and thus, reducing late-stage complications – diagnostic testing plays a critical role in routine patient management and holds... Read more


What Consumerism Means for Healthcare

January 14, 2021

“We are in the ultimate customer service business. There is nothing more personal or service-oriented than healthcare,” writes Dr. James Merlino, Chief Clinical Transformation Officer at the Cleveland Clinic and President of the Association for Patient Experience. As consumers, we... Read more


American Healthcare Will Be Fundamentally Different After The Pandemic, And Retail Is Leading The Way

January 11, 2021

This article was originally published by Forbes on December 1, 2020. The Covid-19 crisis has brought rapid change to the American healthcare system. Practically overnight, healthcare providers were forced to retool, and patients had to scramble to figure out how... Read more

Why POC Blood Testing is More Important Than Ever Before

Why Point-of-Care Blood Testing is More Important Than Ever Before

January 5, 2021

Our industry has long been ripe for disruption and transformation – even before the pandemic. According to a 2017 Forrester study, healthcare lags a decade behind other industries in adopting consumer engagement technologies. In fact, only 32% of physicians and 27%... Read more

Market Disruption – Blood Testing Beyond the Status Quo

Market Disruption – Blood Testing Beyond the Status Quo

December 16, 2020

Although traditional lab testing continues to be an integral part of healthcare delivery, point-of-care (POC) testing is quickly evolving to empower consumers with accurate, accessible, and affordable health data – wherever they access their care. Truvian President and CEO Jeff... Read more

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